SEO department of Aegis Reputation Lab. We work with developers and construction companies at federal scale, international hotel chains and HoReCa properties, and B2B companies with long sales cycles where a strategic misstep is costly — including projects with Russian and English site versions and promotion across several geos at once.
We don't work by feel. Every decision — from the structure of the semantic core to the anchor list — is based on data about the site, the niche and the region, not on generic rules from SEO blog posts. We report not rankings but leads, bookings and cost per lead — for companies where what's at stake isn't a one-off sale but brand reputation and a multi-year marketing budget. And we only use white-hat methods: it takes longer, but the result doesn't reset with the next algorithm update.
After a domain, CMS or design change, Yandex can sharply cut the number of indexed pages and tank visibility. We run a technical audit — checking redirects, robots.txt, sitemap, duplicates and crawl speed — and bring the site back into the index without losing its accumulated history.
Technical AuditRankings are climbing, visitors are arriving, but sales isn't seeing new leads. The usual cause is semantics that don't match user intent. We rebuild the clusters around commercial intent and the customer journey.
Semantics & ClusteringThe Russian and English versions of the site are fighting for the same rankings, and the search engine confuses region and display language. We configure hreflang and separate semantics and structure for each market.
Multilingual SEOOTAs and aggregators outrank the hotel's own site on searches combining the city name and the brand — a common pattern for chains with properties across several countries and time zones. We build out local SEO: location pages, structured markup, brand and geo semantics for each market.
Local SEOThere are more clients than there is capacity for technical work, content and link building. We work as a white-label executor under your brand.
White-Label for AgenciesThere's a rankings report, but no visibility into which channels and pages actually bring in calls and inquiries. We set up end-to-end analytics and call tracking.
Analytics & ReportingNeed more than traffic — the website itself? Our SEO Department designs turnkey sites engineered for search visibility and leads from day one: for restaurants and cafes, hotels and HoReCa, beauty salons, construction firms and other niches.
Web design & development →No schemes that trade short-term gains for future penalties and a lost domain.
Semantics, analytics and prioritized growth points — instead of intuitive tweaks made by eye.
We report on business metrics, not abstract search rankings.
Yandex isn't Google, construction isn't HoReCa — every strategy is built around the specific project.
We take on projects with a specific goal — leads, bookings, calls — not an abstract "traffic growth." These are usually budgets where a strategic mistake costs more than the SEO work itself.
We need access to Yandex.Metrica, Google Search Console, Yandex Webmaster and hosting — or the ability to bring in our own developer.
The first shifts in rankings are usually visible by month 3-4, with sustained growth from month six onward. We don't take on projects asking for "top rankings in two weeks."
Call tracking, analytics goals, CRM integration — without these, it's impossible to calculate the real cost per lead.
We connect to Metrica, GSC and Webmaster, run a technical and content audit, and record the baseline.
We build and cluster the semantic core around intent and niche.
We put together a technical brief for site improvements and content.
Technical fixes, publication of optimized content, and work on the backlink profile.
We track rankings, indexing and behavioral metrics.
Regular reporting on leads, calls and cost per lead, with an updated plan.
The exact cost is calculated individually after a free audit. Request a quote for the service you need and we'll price it for your project.
We work under contract. The final quote is set after an audit and scoping.
"Before working with Aegis Reputation Lab's SEO department, most bookings across the chain's properties came through aggregators and OTAs — SEO was treated as a cost line with no clear return. Within six months, direct bookings from organic traffic grew across all the chain's locations, including properties abroad, and the cost of acquiring a booking through the site dropped below the OTA channel. We also value that they report in bookings and revenue, not rankings."
The first technical effects are visible within 4-6 weeks. A noticeable increase in leads and bookings usually shows up from month 3, with a sustained effect from six months onward.
Yandex weighs region, behavioral factors and commercial signals more heavily; Google relies more on the backlink profile, E-E-A-T and technical quality. We run both strategies in parallel.
Our core expertise is construction, hotels and HoReCa, B2B services, and SEO agencies (white-label). For other niches, we discuss it on a free consultation call.
We'll check it for relevance and intent match, keep what's useful, and fill in what's missing.
We set up call tracking and analytics goals, linking organic visits to leads and calls. Cost per lead is SEO spend for the period divided by the number of qualifying inquiries.
Yes, we work with most CMS platforms, including Tilda and Bitrix. We make some changes ourselves and hand the rest off to your developer as a technical brief.
The SEO department is a division of AEGIS Reputation Lab, a reputation management agency for business leaders. Team and the full company profile are at aegisreputationlab.com.
aegisreputationlab.com →We respond within one business day